{"id":31908,"date":"2023-06-19T08:00:57","date_gmt":"2023-06-19T08:00:57","guid":{"rendered":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/article\/analyze-reports\/reports-overview\/"},"modified":"2025-10-14T11:30:30","modified_gmt":"2025-10-14T11:30:30","slug":"reports-overview","status":"publish","type":"article","link":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/article\/analyze-reports\/reports-overview\/","title":{"rendered":"Reports: Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">First, you should familiarize yourself with a general report view:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-1024x433.png\" alt=\"\" class=\"wp-image-32393\" srcset=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-1024x433.png 1024w, https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-300x127.png 300w, https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-768x325.png 768w, https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-1536x650.png 1536w, https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-2048x867.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the options will be available all the time; however, some of them (for example, report categories) are contextual and may change accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading bridgehead\" id=\"UUID-e6f9b514-902b-da2a-4b21-7b1619ff44a9_bridgehead-5d14b601b0ee6-idm45520633738608\">Report Types<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The main way to differentiate one report from another is by the number of elements a report is based on:<\/p>\n\n\n\n<ul class=\"wp-block-list itemizedlist\">\n<li class=\"listitem\">\n\n\n\n\n\n\n\n\n\n\n<h4 class=\"wp-block-heading bridgehead\" id=\"UUID-e6f9b514-902b-da2a-4b21-7b1619ff44a9_bridgehead-5d15a89c7ee5b-idm45432859221344\">Global Report<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A report that is based on all elements from a given category is called a <span class=\"bold\"><strong>Global<\/strong><\/span> report. An example of such a report is the campaign report, which contains information about all running campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"bold\"><strong>When should you use a global report?<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list itemizedlist\">\n<li class=\"listitem\">When you need to get a broader view of everything that is going on in your account. In global reports, you don&#8217;t have the drill-down option or the <span class=\"bold\"><strong>Live events<\/strong><\/span> category, so the highest level of data granularity is hidden. However, global reports offer a perfect sneak peek into your campaigns&#8217; or offers&#8217; profitability.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"bold\"><strong>What report categories are there in global reports?<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list itemizedlist\">\n<li class=\"listitem\">Categories in Global Reports\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"th centercol\" data-priority=\"1\">\n\n<p class=\"wp-block-paragraph\">Campaign Element Category<\/p>\n\n<\/th><th class=\"th\" data-priority=\"1\">\n\n<p class=\"wp-block-paragraph\">Description<\/p>\n\n<\/th><\/tr><\/thead><tbody><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876e9149.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides a list of campaigns with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876f04eb.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides a list of offers with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87702c84.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides a list of landers with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8770b2d2.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides\u00a0a list of flows with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87711cb9.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides\u00a0a list of traffic sources with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87718f34.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides\u00a0a list of affiliate networks with their characteristics<\/p>\n\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8771f617.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">Provides you with a list of all recorded conversions for active campaigns. It also allows you to see visitor&#8217;s IP in the <span class=\"bold\"><strong>Visitor IP<\/strong><\/span>\u00a0column.<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87726b90.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">Provides the traffic data divided by country<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8772d79b.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Connection type<\/strong><\/span>: Provides the traffic data for different connection types (such as wired, WiFi, satellite, mobile).<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>ISP\/Carrier<\/strong><\/span>: Provides the traffic data divided by ISPs and carriers<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Mobile carrier<\/strong><\/span>: Provides the traffic data divided by mobile carriers<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Proxy<\/strong><\/span>: Provides data on the type of proxy used.<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773476d.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Device types<\/strong><\/span>: Provides the traffic data divided by device types (such as mobile phone, desktop, tablet)<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Brands<\/strong><\/span>: Provides the traffic data divided by device brand<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Models<\/strong><\/span>: Provides the traffic data divided by specific device model<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773b0df.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>OS<\/strong><\/span>: Provides the traffic data divided by operating system type<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>OS version<\/strong><\/span>:\u00a0Provides the traffic data divided by operating system version.<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87742e0c.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Browsers<\/strong><\/span>:\u00a0Provides the traffic data divided by browser type<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Browser versions<\/strong><\/span>:\u00a0Provides the traffic data divided by browser version<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87749868.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">Provides a list of records of errors\u00a0that are encountered by the platform while in operation. This is the best place to check when you cannot see conversions in Voluum for a while, in particular after configuring a new setup of a campaign.<\/p>\n\n<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<li class=\"listitem\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h4 class=\"wp-block-heading bridgehead\" id=\"UUID-e6f9b514-902b-da2a-4b21-7b1619ff44a9_bridgehead-5d15a8a705685-idm45432859784432\">Specific Report<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A report that is based on one element from a given category is called a <span class=\"bold\"><strong>Specific<\/strong><\/span> report. An example of such a report is the Sample Campaign specific report. A specific report is opened in a separate tab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"bold\"><strong>How to create a specific report?<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list itemizedlist\">\n<li class=\"listitem\">To open it, simply click an element from a report category and click the <span class=\"bold\"><strong>Report<\/strong><\/span> button. The specific report will open in a new tab, next to the <span class=\"bold\"><strong>HOME<\/strong><\/span> tab.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"bold\"><strong>When should you use a specific report?<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list itemizedlist\">\n<li class=\"listitem\">Specific reports provide the most information about a particular element. They allow you to see live events or use the drill-down option. Use this report type to learn details about a given campaign.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"bold\"><strong>What report categories are there in specific reports?<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list itemizedlist\">\n<li class=\"listitem\">Categories in Specific Reports\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"th centercol\" data-priority=\"1\">\n\n<p class=\"wp-block-paragraph\">Campaign Element<\/p>\n\n<\/th><th class=\"th\" data-priority=\"1\">\n\n<p class=\"wp-block-paragraph\">Description<\/p>\n\n<\/th><\/tr><\/thead><tbody><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876e9149.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides a list of campaigns with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876f04eb.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides a list of offers with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87702c84.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides a list of landers with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8770b2d2.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides\u00a0a list of flows with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87711cb9.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides\u00a0a list of traffic sources with their characteristics<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87718f34.png\"><\/figure>\n\n<\/td><td class=\"td\">\n\n<p class=\"wp-block-paragraph\">Provides\u00a0a list of affiliate networks with their characteristics<\/p>\n\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8771f617.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">Provides you with a list of all recorded conversions for the selected campaign or campaign element. It also allows you to see visitor&#8217;s IP in the <span class=\"bold\"><strong>Visitor IP<\/strong><\/span>\u00a0column.<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8772d79b.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Connection type<\/strong><\/span>: Provides the traffic data for different connection types (such as wired, WiFi, satellite, mobile)<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>ISP\/Carrier<\/strong><\/span>: Provides the traffic data divided by ISPs and carriers<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Mobile carrier<\/strong><\/span>: Provides the traffic data divided by mobile carriers<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8775141a.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">Provides the traffic data divided by country, state (region), or city. This is the only category where you can create a specific report for the selected country.<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87758fa9.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">This category is visible only in the specific report for campaigns and allows you to view users&#8217; IP addresses.<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773476d.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Device types<\/strong><\/span>: Provides the traffic data divided by device types (such as mobile phone, desktop, tablet)<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Brands<\/strong><\/span>: Provides the traffic data divided by device brand<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Models<\/strong><\/span>: Provides the traffic data divided by specific device model<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773b0df.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>OS<\/strong><\/span>: Provides the traffic data divided by operating system type<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>OS version<\/strong><\/span>:\u00a0Provides the traffic data divided by operating system version.<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87742e0c.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Browsers<\/strong><\/span>:\u00a0Provides the traffic data divided by browser type<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Browser versions<\/strong><\/span>:\u00a0Provides the traffic data divided by browser version<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87760ea9.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Referrer<\/strong><\/span>: Provides information on referrer type<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Referrer domain<\/strong><\/span>: Provides information on referrer domain<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87767f38.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">This option allows you to view the last 100 events, registered by Voluum. You can choose if you want to see clicks or visits by selecting an appropriate value from the <span class=\"bold\"><strong>Live events<\/strong><\/span> drop-down menu.<\/p>\n\n<div dir=\"ltr\" class=\"tip\">\n\n<h3 class=\"title wp-block-heading\">Tip<\/h3>\n\n\n<p class=\"wp-block-paragraph\"><span class=\"bold\"><strong>Voluum Tip<\/strong><\/span>: In order to refresh data and see the newest events, click\u00a0the\u00a0<span class=\"bold\"><strong>Refresh<\/strong><\/span>\u00a0button.<\/p>\n\n<\/div><\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8776e4cb.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">Shows the list of languages that are identified from visitors&#8217; browsers<\/p>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8777493a.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Day<\/strong><\/span>: To analyze the gathered traffic data day-by-day<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Month<\/strong><\/span>:\u00a0To take a look at the collected data for each month<\/li>\n\n<\/ul>\n\n<\/td><\/tr><tr><td class=\"td centercol\">\n\n<figure class=\"wp-block-image \"><img decoding=\"async\" src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8777ce78.png\"><\/figure>\n\n<\/td><td class=\"td leftcol\">\n\n<p class=\"wp-block-paragraph\">You can select the following sub-categories from the drop-down menu:<\/p>\n\n\n<ul class=\"itemizedlist wp-block-list\">\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Hour of day<\/strong><\/span>: To analyze the gathered traffic data hour-by-hour<\/li>\n\n\n<li class=\"listitem\"><span class=\"bold\"><strong>Day of week<\/strong><\/span>:\u00a0To take a look at the collected data for each single day<\/li>\n\n<\/ul>\n\n<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/ul>\n<\/li>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:list-item {\"className\":\"listitem\"} --><\/p>\n<ul>\n<li class=\"listitem\"><!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>Filtering by multiple campaigns<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can select up to 50 campaigns and create a specific-style report for all these campaigns.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span class=\"bold\"><strong>How to create a specific report?<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"className\":\"itemizedlist\"} --><\/p>\n<ul class=\"itemizedlist\">\n<li style=\"list-style-type: none\">\n<ul class=\"itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} --><p><\/p>\n<li class=\"listitem\">Select between 2 &#8211; 50 campaigns and click the <span class=\"bold\"><strong>Report<\/strong><\/span> or <span class=\"bold\"><strong>Report in a new tab<\/strong><\/span> buttons<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span class=\"bold\"><strong>When should you use this type of report?<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"className\":\"itemizedlist\"} --><\/p>\n<ul class=\"itemizedlist\">\n<li style=\"list-style-type: none\">\n<ul class=\"itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} --><p><\/p>\n<li class=\"listitem\">This type of report is great when you want to see cumulative and detailed data for multiple campaigns.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<\/li>\n<\/ul>\n<h4>Navigating reports<\/h4>\n<p>Voluum offers plenty of options to analyze your data:<\/p>\n<ul>\n<li><strong>Search<\/strong>: Allows you to pinpoint elements that only contain the search term<\/li>\n<li><strong>Tags<\/strong>: They can be added from reports directly or when creating\/editing an element, and can help you categorize your data even further<\/li>\n<li><strong>Date<\/strong>: offers you the option to only view data from the selected time or time range, or compare various time ranges with each other<\/li>\n<li><strong>Columns<\/strong>: Columns define what data you can see in a report. You can turn column visibility on or off in the context of a given report and create columns templates.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>","protected":false},"excerpt":{"rendered":"<p>First, you should familiarize yourself with a general report view: Most of the options will be available all the time; however, some of them (for example, report categories) are contextual and may change accordingly. Report Types The main way to differentiate one report from another is by the number of elements a report is based&#8230;<\/p>\n","protected":false},"parent":31907,"menu_order":17,"template":"","class_list":["post-31908","article","type-article","status-publish","hentry"],"acf":[],"content_raw":"<!-- wp:paragraph -->\n<p>First, you should familiarize yourself with a general report view:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":32393,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/11\/reports1-1024x433.png\" alt=\"\" class=\"wp-image-32393\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Most of the options will be available all the time; however, some of them (for example, report categories) are contextual and may change accordingly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4,\"className\":\"bridgehead\"} -->\n<h4 class=\"wp-block-heading bridgehead\" id=\"UUID-e6f9b514-902b-da2a-4b21-7b1619ff44a9_bridgehead-5d14b601b0ee6-idm45520633738608\">Report Types<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The main way to differentiate one report from another is by the number of elements a report is based on:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"wp-block-list itemizedlist\"} -->\n<ul class=\"wp-block-list itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">\n\n\n\n\n\n\n\n\n\n<!-- wp:heading {\"level\":4,\"className\":\"bridgehead\"} -->\n<h4 class=\"wp-block-heading bridgehead\" id=\"UUID-e6f9b514-902b-da2a-4b21-7b1619ff44a9_bridgehead-5d15a89c7ee5b-idm45432859221344\">Global Report<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A report that is based on all elements from a given category is called a <span class=\"bold\"><strong>Global<\/strong><\/span> report. An example of such a report is the campaign report, which contains information about all running campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>When should you use a global report?<\/strong><\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"wp-block-list itemizedlist\"} -->\n<ul class=\"wp-block-list itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">When you need to get a broader view of everything that is going on in your account. In global reports, you don't have the drill-down option or the <span class=\"bold\"><strong>Live events<\/strong><\/span> category, so the highest level of data granularity is hidden. However, global reports offer a perfect sneak peek into your campaigns' or offers' profitability.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>What report categories are there in global reports?<\/strong><\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"wp-block-list itemizedlist\"} -->\n<ul class=\"wp-block-list itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">Categories in Global Reports\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"th centercol\" data-priority=\"1\">\n<!-- wp:paragraph -->\n<p>Campaign Element Category<\/p>\n<!-- \/wp:paragraph -->\n<\/th><th class=\"th\" data-priority=\"1\">\n<!-- wp:paragraph -->\n<p>Description<\/p>\n<!-- \/wp:paragraph -->\n<\/th><\/tr><\/thead><tbody><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876e9149.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides a list of campaigns with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876f04eb.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides a list of offers with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87702c84.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides a list of landers with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8770b2d2.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides\u00a0a list of flows with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87711cb9.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides\u00a0a list of traffic sources with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87718f34.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides\u00a0a list of affiliate networks with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:list-item -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8771f617.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>Provides you with a list of all recorded conversions for active campaigns. It also allows you to see visitor's IP in the <span class=\"bold\"><strong>Visitor IP<\/strong><\/span>\u00a0column.<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87726b90.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>Provides the traffic data divided by country<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8772d79b.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Connection type<\/strong><\/span>: Provides the traffic data for different connection types (such as wired, WiFi, satellite, mobile).<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>ISP\/Carrier<\/strong><\/span>: Provides the traffic data divided by ISPs and carriers<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Mobile carrier<\/strong><\/span>: Provides the traffic data divided by mobile carriers<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Proxy<\/strong><\/span>: Provides data on the type of proxy used.<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773476d.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Device types<\/strong><\/span>: Provides the traffic data divided by device types (such as mobile phone, desktop, tablet)<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Brands<\/strong><\/span>: Provides the traffic data divided by device brand<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Models<\/strong><\/span>: Provides the traffic data divided by specific device model<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773b0df.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>OS<\/strong><\/span>: Provides the traffic data divided by operating system type<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>OS version<\/strong><\/span>:\u00a0Provides the traffic data divided by operating system version.<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87742e0c.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Browsers<\/strong><\/span>:\u00a0Provides the traffic data divided by browser type<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Browser versions<\/strong><\/span>:\u00a0Provides the traffic data divided by browser version<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87749868.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>Provides a list of records of errors\u00a0that are encountered by the platform while in operation. This is the best place to check when you cannot see conversions in Voluum for a while, in particular after configuring a new setup of a campaign.<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/ul>\n<!-- \/wp:list --><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n<!-- wp:heading {\"level\":4,\"className\":\"bridgehead\"} -->\n<h4 class=\"wp-block-heading bridgehead\" id=\"UUID-e6f9b514-902b-da2a-4b21-7b1619ff44a9_bridgehead-5d15a8a705685-idm45432859784432\">Specific Report<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A report that is based on one element from a given category is called a <span class=\"bold\"><strong>Specific<\/strong><\/span> report. An example of such a report is the Sample Campaign specific report. A specific report is opened in a separate tab.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>How to create a specific report?<\/strong><\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"wp-block-list itemizedlist\"} -->\n<ul class=\"wp-block-list itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">To open it, simply click an element from a report category and click the <span class=\"bold\"><strong>Report<\/strong><\/span> button. The specific report will open in a new tab, next to the <span class=\"bold\"><strong>HOME<\/strong><\/span> tab.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>When should you use a specific report?<\/strong><\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"wp-block-list itemizedlist\"} -->\n<ul class=\"wp-block-list itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">Specific reports provide the most information about a particular element. They allow you to see live events or use the drill-down option. Use this report type to learn details about a given campaign.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>What report categories are there in specific reports?<\/strong><\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"wp-block-list itemizedlist\"} -->\n<ul class=\"wp-block-list itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} -->\n<li class=\"listitem\">Categories in Specific Reports\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"th centercol\" data-priority=\"1\">\n<!-- wp:paragraph -->\n<p>Campaign Element<\/p>\n<!-- \/wp:paragraph -->\n<\/th><th class=\"th\" data-priority=\"1\">\n<!-- wp:paragraph -->\n<p>Description<\/p>\n<!-- \/wp:paragraph -->\n<\/th><\/tr><\/thead><tbody><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876e9149.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides a list of campaigns with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c876f04eb.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides a list of offers with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87702c84.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides a list of landers with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8770b2d2.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides\u00a0a list of flows with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87711cb9.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides\u00a0a list of traffic sources with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87718f34.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td\">\n<!-- wp:paragraph -->\n<p>Provides\u00a0a list of affiliate networks with their characteristics<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:list-item -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8771f617.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>Provides you with a list of all recorded conversions for the selected campaign or campaign element. It also allows you to see visitor's IP in the <span class=\"bold\"><strong>Visitor IP<\/strong><\/span>\u00a0column.<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8772d79b.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Connection type<\/strong><\/span>: Provides the traffic data for different connection types (such as wired, WiFi, satellite, mobile)<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>ISP\/Carrier<\/strong><\/span>: Provides the traffic data divided by ISPs and carriers<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Mobile carrier<\/strong><\/span>: Provides the traffic data divided by mobile carriers<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8775141a.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>Provides the traffic data divided by country, state (region), or city. This is the only category where you can create a specific report for the selected country.<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87758fa9.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>This category is visible only in the specific report for campaigns and allows you to view users' IP addresses.<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773476d.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Device types<\/strong><\/span>: Provides the traffic data divided by device types (such as mobile phone, desktop, tablet)<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Brands<\/strong><\/span>: Provides the traffic data divided by device brand<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Models<\/strong><\/span>: Provides the traffic data divided by specific device model<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8773b0df.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>OS<\/strong><\/span>: Provides the traffic data divided by operating system type<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>OS version<\/strong><\/span>:\u00a0Provides the traffic data divided by operating system version.<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87742e0c.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Browsers<\/strong><\/span>:\u00a0Provides the traffic data divided by browser type<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Browser versions<\/strong><\/span>:\u00a0Provides the traffic data divided by browser version<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87760ea9.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Referrer<\/strong><\/span>: Provides information on referrer type<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Referrer domain<\/strong><\/span>: Provides information on referrer domain<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c87767f38.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>This option allows you to view the last 100 events, registered by Voluum. You can choose if you want to see clicks or visits by selecting an appropriate value from the <span class=\"bold\"><strong>Live events<\/strong><\/span> drop-down menu.<\/p>\n<!-- \/wp:paragraph -->\n<div dir=\"ltr\" class=\"tip\">\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"title\">Tip<\/h3>\n<!-- \/wp:heading -->\n<!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>Voluum Tip<\/strong><\/span>: In order to refresh data and see the newest events, click\u00a0the\u00a0<span class=\"bold\"><strong>Refresh<\/strong><\/span>\u00a0button.<\/p>\n<!-- \/wp:paragraph -->\n<\/div><\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8776e4cb.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>Shows the list of languages that are identified from visitors' browsers<\/p>\n<!-- \/wp:paragraph -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8777493a.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Day<\/strong><\/span>: To analyze the gathered traffic data day-by-day<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Month<\/strong><\/span>:\u00a0To take a look at the collected data for each month<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><tr><td class=\"td centercol\">\n<!-- wp:image -->\n<figure class=\"wp-block-image \"><img src=\"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-content\/uploads\/sites\/2\/2023\/06\/16486c8777ce78.png\"><\/figure>\n<!-- \/wp:image -->\n<\/td><td class=\"td leftcol\">\n<!-- wp:paragraph -->\n<p>You can select the following sub-categories from the drop-down menu:<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"itemizedlist\">\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Hour of day<\/strong><\/span>: To analyze the gathered traffic data hour-by-hour<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li class=\"listitem\"><span class=\"bold\"><strong>Day of week<\/strong><\/span>:\u00a0To take a look at the collected data for each single day<\/li>\n<!-- \/wp:list-item -->\n<\/ul>\n<!-- \/wp:list -->\n<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/ul>\n<!-- \/wp:list --><\/li>\n<!-- \/wp:list-item -->\n\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item {\"className\":\"listitem\"} --><\/p>\n<ul>\n<li class=\"listitem\"><!-- wp:paragraph -->\n<p><span class=\"bold\"><strong>Filtering by multiple campaigns<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can select up to 50 campaigns and create a specific-style report for all these campaigns.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span class=\"bold\"><strong>How to create a specific report?<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"className\":\"itemizedlist\"} --><\/p>\n<ul class=\"itemizedlist\">\n<li style=\"list-style-type: none\">\n<ul class=\"itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} --><p><\/p>\n<li class=\"listitem\">Select between 2 - 50 campaigns and click the <span class=\"bold\"><strong>Report<\/strong><\/span> or <span class=\"bold\"><strong>Report in a new tab<\/strong><\/span> buttons<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span class=\"bold\"><strong>When should you use this type of report?<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"className\":\"itemizedlist\"} --><\/p>\n<ul class=\"itemizedlist\">\n<li style=\"list-style-type: none\">\n<ul class=\"itemizedlist\"><!-- wp:list-item {\"className\":\"listitem\"} --><p><\/p>\n<li class=\"listitem\">This type of report is great when you want to see cumulative and detailed data for multiple campaigns.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<\/li>\n<\/ul>\n<h4>Navigating reports<\/h4>\n<p>Voluum offers plenty of options to analyze your data:<\/p>\n<ul>\n<li><strong>Search<\/strong>: Allows you to pinpoint elements that only contain the search term<\/li>\n<li><strong>Tags<\/strong>: They can be added from reports directly or when creating\/editing an element, and can help you categorize your data even further<\/li>\n<li><strong>Date<\/strong>: offers you the option to only view data from the selected time or time range, or compare various time ranges with each other<\/li>\n<li><strong>Columns<\/strong>: Columns define what data you can see in a report. You can turn column visibility on or off in the context of a given report and create columns templates.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>","_links":{"self":[{"href":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-json\/wp\/v2\/article\/31908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-json\/wp\/v2\/types\/article"}],"up":[{"embeddable":true,"href":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-json\/wp\/v2\/article\/31907"}],"wp:attachment":[{"href":"https:\/\/gweb-prod-safebrands-01.key-systems.net\/~voluumdocs\/voluum\/wp-json\/wp\/v2\/media?parent=31908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}